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- Store status
- Coming soon
- Scheduled release
- 30 October 2026
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- 0
- Release date
- 30 October 2026
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Your father’s tire shop is now in your hands—but so is its debt.
Start with a small service shop, limited equipment and a strict payment schedule. Serve customers, negotiate profitable deals and complete tire jobs yourself. Pay off the debt, expand your operation and turn a struggling local shop into a growing tire business.
Every customer arrives with different needs, expectations and a price in mind. Ask the right questions, understand what they are looking for and recommend the right tires.
Your responses affect customer trust. Set your price, handle counteroffers and decide how far you are willing to push the negotiation. Higher prices mean higher profits—but push too hard and the customer may walk away.
Bring the customer’s vehicle into the service bay and complete the job step by step.
Raise the car on the lift, remove the lug nuts and wheels, separate the old tires from the rims, fit the replacements, balance the wheels and install everything back onto the vehicle.
From making the sale to tightening the final lug nut, the job is yours.
Removing the wheel is only the beginning.
Use the tire changer to separate the old tire from the rim, mount the replacement and prepare the wheel for balancing. Place it on the balancing machine, complete the process and return the finished wheel to the vehicle.
The right tire is useless if it is not on your shelf.
Stock different sizes, brands and seasonal tire types. Follow market prices and changing demand, order inventory and decide how aggressively you want to finance your growth.
Track sales, expenses, wages, loans, factory debt and upcoming payment deadlines from your shop computer.
Running out of stock can cost you a customer. Taking on too much debt can cost you the business.
Demand changes throughout the year, and every tire sitting on your shelf is money tied up in inventory.
Watch tire sizes, seasonal demand and market prices. Order ready stock when you need inventory quickly or plan ahead for future deliveries.
Choose between paying immediately or using deferred factory payments—but every financial shortcut creates another deadline.
Reinvest your profits into better equipment and additional service capacity.
Upgrade your tools, tire changers and balancing machines. Open additional service bays, hire mechanics and increase the number of vehicles your business can handle.
As the shop grows, managing the workflow becomes just as important as doing the work yourself.
You will not be able to do everything yourself forever.
Hire mechanics to help with service work and expand the number of jobs your shop can handle. Better employees cost more, but a stronger team allows the business to serve more customers at the same time.
Move beyond individual customers and start servicing company fleets.
Accept multi-vehicle contracts, prepare the required inventory and complete each vehicle before the deadline.
Larger contracts bring larger payouts and bonuses—but failing to prepare enough stock or finish the work on time can turn an opportunity into a financial loss.
A successful tire shop is only the beginning.
Build a dedicated wholesale operation, purchase tires in bulk and supply other tire businesses.
Start with local orders and gradually move toward larger customers and national distribution. Larger orders can generate far greater profits, but they demand more inventory, more working capital and much stronger planning.
Tire Dealer Simulator combines hands-on first-person tire service with customer negotiation, inventory planning and long-term business management.
Start by fighting to save a debt-ridden family shop.
Build your inventory. Learn the market. Expand your service capacity. Hire a team. Take on larger contracts and push the business beyond retail.
How far the shop grows is up to you.
Save the family shop. Build the business. See how far you can take it.
A new gameplay update is now available!This update makes your workshop more interactive by introducing manual vehicle driving, a new service management panel, and several improvements to the tutorial, vehicle handling, audio, and user interface.DRIVE CUSTOMER VEHICLESYou can now choose how customer vehicles are moved into the workshop.• Choose Automatic to place the vehicle directly on the assigned lift.• Choose Manual to drive the vehicle yourself.• Press B to enter or exit the vehicle.• Drive using WASD.• Park the vehicle in the assigned lift area.• After completing the service, drive it to the exit area.• Hold R to return the vehicle to its last safe position if it gets stuck.Vehicle acceleration, braking, stability, and engine audio have also been improved to make driving more responsive and enjoyable.NEW SERVICE MANAGEMENT PANELPress N to open the new Service Management panel.• V...
Read full update on Steam ↗RANKINGS, STEAM LEADERBOARDS & WORKSHOP IMPROVEMENTSOver the past few days, we have been working on a substantial collection of new features, gameplay improvements, and visual refinements for Tire Dealer Simulator.This update introduces a complete ranking system, real Steam leaderboards, workshop navigation improvements, vehicle collision updates, and several interface refinements.LOCAL AND GLOBAL RANKINGSA new Rankings section is now available from the in-game management computer.You can compete in two ranking categories:• Total Tires Sold• Total RevenueTwo competition modes are available:• Local Rankings — Compete against simulated tire businesses that continue to grow as the in-game months progress.• Global Rankings — Compare your lifetime performance with real players through Steam Leaderboards.Your position is highlighted in the rankings. If you are outside the global Top 100, yo...
Read full update on Steam ↗Hey everyone!This demo update brings extra rewards for quick service, a clearer introduction to your first employee, and improvements to the shop HUD.Earn tips for fast serviceEvery completed customer service—including your first tutorial job—can now earn an extra tip:Very fast service: Finish within 105 in-game minutes to earn $60.Fast service: Finish in over 105 and up to 150 in-game minutes to earn $30.Normal service: Take longer than 150 in-game minutes and receive your regular payment, with no deduction.There’s no on-screen countdown. Your service time and tip appear in a separate card when you collect payment.Timing starts when the customer reaches their vehicle and stops when the work is complete and the lift is fully lowered. Pausing the game pauses the timer, and work after closing time still counts.Meet your first employeeYour first employee now unlocks at the end of Day 1 i...
Read full update on Steam ↗Hotfix: Tutorial, Customer Flow & HUD ImprovementsHello, tire dealers!We have released a new hotfix focused on improving the tutorial experience, customer flow, HUD clarity, controls, and audio settings.Customer Flow FixesFixed an issue that could stop normal customers from arriving while the tutorial was still active.New customers can now continue arriving after the tutorial sale has been accepted.Customers may arrive while you are working on another vehicle, keeping the workshop active and challenging.Tutorial conversations still pause the game clock, giving new players enough time to read and learn.The shop closes at 18:00, and no new customers arrive after closing.Improved Tutorial GuidanceExpanded the tutorial with clearer instructions for the complete tire service process.Added visual highlights and directional arrows to guide players toward important controls and interface elem...
Read full update on Steam ↗Hello everyone!We've been watching your gameplay and listening to your feedback. This hotfix makes the tutorial easier to follow and addresses several interaction and localization issues.Tutorial Improvements• Added visual highlights throughout the tutorial to help you find the right equipment, items, and interaction points.• Added aiming guidance for the impact wrench to show how to target lug nuts with the tip of the tool.• Improved guidance for the lift controls, tire changer, wheel balancer, and old tire disposal area.• Fixed an orange tutorial highlight frame that could remain on screen after completing the tutorial.Interaction Fixes• Fixed an issue that allowed players to carry a wheel or another item while holding the impact wrench.• Added clearer warnings explaining when to drop or return the impact wrench before picking up an item.• Fixed an issue that allowed a second wheel...
Read full update on Steam ↗Steam currently lists 30 Oct 2026 as the release date.
A new gameplay update is now available!This update makes your workshop more interactive by introducing manual vehicle driving, a new service management panel, and several improvements to the tutorial, vehicle handling…
RANKINGS, STEAM LEADERBOARDS & WORKSHOP IMPROVEMENTSOver the past few days, we have been working on a substantial collection of new features, gameplay improvements, and visual refinements for Tire Dealer Simulator.Thi…
Hey everyone!This demo update brings extra rewards for quick service, a clearer introduction to your first employee, and improvements to the shop HUD.Earn tips for fast serviceEvery completed customer service—includin…
Hotfix: Tutorial, Customer Flow & HUD ImprovementsHello, tire dealers!We have released a new hotfix focused on improving the tutorial experience, customer flow, HUD clarity, controls, and audio settings.Customer Flow…
Hello everyone!We've been watching your gameplay and listening to your feedback. This hotfix makes the tutorial easier to follow and addresses several interaction and localization issues.Tutorial Improvements• Added v…